When the Government Spending Review is set in full motion, marketing strategies MUST change. With an estimated loss of 500,000 jobs to the public sector (government employees), the private sector (such as retailers in FMCG - fast moving consumer goods) is left to drive our country's economic growth - but what does this mean for consumers and businesses? The majority of consumers will seek affordable and good looking merchandise, but for most retailers this means competitive promotions, similar price tags and slim profit margins: A HUGE MID-MARKET SQUEEZE! This leaves a massive window of opportunity for Upmarket retailers who are able to justify charging premuim prices through the long established quality of their goods such as; Ted Baker, French Connection, Burberry and Mulberry to name but a few. Realising this trend Ugg Australia have broken their tie with young fashion chain Bank in an effort to rebrand themselves as a more upmarket label. I personally am not a fan of Uggs, however, their latest collaboration with Jimmy choo has yielded a glance of intriguement by me, although it is not an interest of purchase.
~Br&Bo~
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